HACKETTSTOWN, N.J. — M&M’s newest addition to the chocolate aisle – M&M’s Chocolate Bars – are now rolling out in retail stores nationwide in five delicious flavor varieties including Peanut, Milk Chocolate, Crispy, Almond and Crispy Mint. The new bars consist of smooth milk chocolate with whole M&M’S Minis throughout a large bar format.
M&M’s Chocolate Bars mark one of the most notable product innovations in the brand’s history. The new permanent additions to the brand’s iconic candy lineup are the result of several years of development. A team of M&M’s Chocolate product developers tested nine flavors and four different formats before landing on the perfect recipe and shape to ensure each piece includes the ideal ratio of smooth chocolate and crunchy M&M’s Minis.
“We aim to create innovative ways for our fans to enjoy M&M’S, and the new M&M’s Chocolate Bars embody that spirit with a taste experience unlike any other,” said Allison Miazga-Bedrick, brand director, M&M’s. “We can’t wait to offer holiday shoppers their first try of the creamy, delicious flavors through an experience that reminds all of us to take time out to truly enjoy this season.”