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M&M’S debuts new chocolate bar during Super Bowl LIII commercial

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HACKETTSTOWN, N.J. — Today, the M&M’S Brand released its newest commercial ahead of its Super Bowl LIII broadcast debut. The 30-second spot airing during Sunday’s game features Emmy award-winning actress and comedian Christina Applegate and marks the first time M&M’S has debuted a new product during a Super Bowl advertisement.

In the commercial, titled “Bad Passengers,” created by BBDO New York, Christina finds herself in a universal situation many can relate to – dealing with squabbling passengers in the back seat that just won’t behave. Throughout the spot, Christina’s patience wears thin and she threatens to break the passengers apart…or worse, eat them. But finally, it’s revealed that the bickering isn’t coming from rambunctious children, it’s coming from Red, Yellow and Orange, who are stuck together inside of a M&M’S Chocolate Bar.

“Our fans look forward to seeing our commercials, but they’ve never seen us like this. That’s because this year, we made a decision to use entertainment’s biggest stage to debut one of the most notable innovations in our brand’s history,” said Allison Miazga-Bedrick, brand director, M&M’S. “The surprising reveal at the end of the ad showcases the colorful fun of our brand in its newest form – M&M’S stuck together in a creamy chocolate bar.”

Christina Applegate’s involvement in the M&M’S Super Bowl LIII commercial was announced with a teaser video last week, with the actress comically yelling at her locked car in frustration. The full 30-second spot will air during the first commercial break following the kickoff of Super Bowl LIII on Sunday, February. 3, 2019 on CBS.

The new line of M&M’S Chocolate Bars is now available in retail stores nationwide in five flavors including Peanut, Milk Chocolate, Crispy, Almond and Crispy Mint. The bars consist of rich and creamy milk chocolate with whole M&M’S Minis throughout a large bar format, adding delicious, colorful fun to a new section of the chocolate aisle.


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