More Americans searching for dry skin solutions

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NEW YORK — With winter’s toughest weather on its way, Americans are turning to the web for answers about resolving their dry skin as the temperature drops.  In fact, 82% of Americans feel that the winter months are when their skin is at its worst, according to survey results from CeraVe, conducted online by Harris Poll among more than 2,000 U.S. adults. That’s why CeraVe is helping people find the solution to their dry skin and flare-ups on January 8th, Winter Skin Relief Day.

The key factor for maintaining healthy skin through the toughest parts of the year is keeping skin hydrated. Winter weather and activities to warm up can leech moisture from the skin, so hydration is essential. Dry heat from thermostats, steamy showers and frigid temperatures outside are contributing factors to the loss of hydration and damage to the skin barrier. Ceramides are a crucial component of the skin barrier and help seal in moisture and seal out impurities. Ceramide deficiency occurs naturally in skin over time, but can be exacerbated during the winter, triggering uncomfortable skin conditions associated with the season. People prone to skin conditions like eczema, psoriasis and even acne are especially impacted, as the changing weather can lead to flare-ups, making ceramides even more vital to a proper skincare routine.

“Skin becomes drier and more sensitive during the winter, so it’s essential to adapt a regular skincare regimen to include rich, moisturizing products,” said board-certified dermatologist Dr. Melissa Levin. “Using hydrating creams like CeraVe Moisturizing Cream daily can help replenish ceramides in the skin barrier, lock in moisture and protect from winter irritants.”

Obtaining healthy skin in the winter is possible by giving skin the extra care and hydration it needs. However, the CeraVe survey found that 30 percent of Americans do not add any additional products to their skincare routines in the winter and 25% say they do not even have a skincare routine. Luckily, CeraVe is here this Winter Skin Relief Day to help combat the effects of winter and give skin the TLC it needs.

“We know people are searching for dry skin solutions during the winter months, so we want to make sure they have the knowledge to make the best decisions for their skin,” Derrick Booker, vice president of marketing at CeraVe said. “CeraVe remains committed to helping consumers find the therapeutic skin solutions they need to feel their best and obtain their healthiest skin year-round, especially in the winter.”




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