PARSIPPANY, N.J. — Mucinex – a Reckitt brand and America’s No. 1 doctor trusted cough & cold brand – is launching its new Mucinex Fast-Max Kickstart, an all-in-one and done multi-symptom relief cold & flu medicine to help consumers get back to their routine, with a morning jolt of instant cooling sensation.
“As we navigate another cold and flu season, consumers continue to juggle family, home, work and life, and they simply do not have the time to get sick,” said Albert So, marketing director, Upper Respiratory Brands at Reckitt. “And when those disruptive cold and flu symptoms do hit, we always feel worse upon waking up. Mucinex Kickstart provides powerful fast-acting multi-symptom relief and instant cooling sensation, giving consumers that morning kick to help them make a strong come back.”
To celebrate the launch of Mucinex Fast-Max Kickstart, the brand will be helping New Yorkers “kickstart” their mornings at the Kickstart Café, a two-day pop-up event in Lower Manhattan’s busy transportation and shopping hub, The Oculus on January 16th to January 17th from 7am – 3pm EST.
As part of this experience, New Yorkers will be treated to a complimentary cup of coffee, served by a fleet of baristas and award-winning podcast host, TV personality, and bestselling author Nick Viall the morning January 17th. But Nick won’t be the only famous face handing out free coffee: As Nick shares how he powers through cold and flu season, he will be joined by none other than Mucinex’s infamous mascot: the nefarious Mr. Mucus. Come by, say hi to Nick (and Mr. Mucus) and enjoy a stellar cup o’ joe—on the house.
“There’s nothing worse than waking up with cold and flu symptoms,” shared Viall. “I hate getting sick, and I really don’t have time for it. That’s why I’m partnering with Mucinex to introduce the new Mucinex Kickstart – and to remind busy people like me that there is a powerful multi-symptom solution to help you come back from your worst cold and flu symptoms and power through your day.”