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NationsBenefits launches direct point of sale integration at Publix

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PLANTATION, Fla. —  NationsBenefits, one of the market leaders for supplemental benefits and healthcare fintech solutions serving the healthcare managed care market, today announced a direct point of sale integration strategy and basket analyzer (“BAS”) technology, is now accepted at Publix Super Markets.

As a result of the new direct integration strategy and BAS technology implementation, eligible Medicare Advantage members of NationsBenefits who want to spend their health plan-funded benefit dollars on pre-approved healthy products can now do so at Publix.

“Our direct point of sale integration and basket analyzer technology are designed to empower our health plan partners’ members to make healthier choices with ease,” said Glenn Parker, CEO of NationsBenefits. “This means we eliminate many of the grievances members typically experience when attempting to spend their healthcare benefit dollars. Product eligibility checks are accurate and seamless for our health plan customers and their members.”

The integration represents a significant milestone in NationsBenefits’ mission to build the most advanced, merchant acquirer agnostic retail network serving the healthcare benefits and managed care market, and thereby further advancing the accessibility of healthy grocery and Over-The-Counter products across the country.


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