LOS ANGELES — The Natural Dentist, a maker of natural oral care products, has been sold to Revive Personal Products Co.
Under the deal, announced Tuesday by investment firm Imperial Capital, which acted as financial adviser, Revive will integrate The Natural Dentist into its current oral care product portfolio, which includes such brands such as Stim-U-Dent plaque removers and Fresh ‘n Brite denture cleaning paste. Terms of the agreement weren’t disclosed.
The Natural Dentist, founded in 1997 as Woodstock Natural Products, sells a range of mouth rinse and toothpaste products formulated with natural ingredients. The Medford, Mass.-based company is a leading brand in the natural oral care category with a retail presence in natural, food and drug stores. Pharmacy chains selling its products include CVS, Rite Aid and Duane Reade.
Madison, N.J.-based Revive Personal Products offers products in the oral care and women’s sexual health categories. Besides Stim-U-Dent amd Fresh ‘n Brite, its brands include Options Conceptrol, Gynol and Gynol II vaginal contraceptive gels, and Healthy Woman soy supplement. The company’s products are found in most mass pharmacy retailers.
"We were pleased to assist The Natural Dentist in its transaction needs and believe that the brand will flourish on Revive’s platform in servicing the oral care needs of the growing natural products consumer base," Brian Wood, managing director of consumer investment banking at Imperial Capital, said in a statement.