NEW YORK — NatureLab. TOKYO  announces that the full collection of best-selling Japanese beauty hair care products are now available at more than 700 Ulta Beauty locations in the U.S. This in-store retail expansion builds upon NatureLab. TOKYO’s existing online partnership with Ulta Beauty, the nation’s largest beauty retailer, making results-driven, non-toxic beauty even more accessible to a generation focused on using natural ingredients.

“Ulta was a natural choice as we continue to expand NatureLab. TOKYO’s U.S. presence. Our digital partnership was a great success, and we are thrilled to continue delivering efficacious J-Beauty hair care to the Ulta Beauty guest in the next wave of our retail expansion,“ says Ed Valentine, Managing Director, NatureLab. TOKYO.

Inspired to achieve perfect harmony between traditional Japanese beauty rituals and future-forward clean technology, NatureLab. TOKYO is a curated line of innovative hair care, formulated on the premise that healthy hair starts at the scalp. Stem cells from plant-based ingredients are uniquely paired with pearl extract, quinoa protein, and other naturally-derived ingredients to deliver targeted, clinically proven results, including improved shine, texture and volume.

In addition to the brick-and-mortar expansion, NatureLab. TOKYO is a proud part of Conscious Beauty at Ulta BeautyTM, the retailer’s program to empower guests with transparency and choice by offering clean, cruelty free, vegan, and sustainably-packaged products. All NatureLab. TOKYO products align to Ulta Beauty’s Clean Ingredient standards, free of harsh Sulfates, Parabens, Phthalates, Gluten, Mineral Oil and other harsh chemicals that not only damage hair, but the environment.