Nature’s Bounty unveils Dr.Organic brand

RONKONKOMA, N.Y. — The Nature’s Bounty Co. is introducing Dr.Organic, a full range, award-winning personal care brand founded in the United Kingdom and now available in the U.S. Inspired by a need for naturally-sourced, effective and affordable skincare products, the brand prides itself on a selection of organic, active ingredients that are cruelty free and free from parabens, sodium lauryl sulfate (SLS), artificial colors, phthalates, petroleum, glycols, cocamide diethanoalamine (DEA), butylated hydroxytoluene (BHT), isothiazolinones, mineral oil, and silicones. Dr.Organic is now available on Ulta.com and will be available exclusively in-store at select ULTA locations nationwide beginning Sunday, October 20.

“Today, more than 40% of women say that “made with organic or natural ingredients” is one of their top three reasons for choosing new skincare products, making Dr.Organic a must-have for skincare enthusiasts this fall,” said Rimma Fehling, vice president of incubator and new ventures at The Nature’s Bounty Co.

“Clean beauty means the world to us, and more importantly, consumers are looking for organic, naturally sourced options. That’s why we knew we had to bring this premium UK brand stateside. Until now, it was difficult to find a collection that is organic while also being affordable and effective – Dr.Organic fills this important gap in the beauty space,” she added.

Dr.Organic includes four key ingredient ranges – Aloe Vera, Rose, Snail Gel, and Tea Tree. Each collection targets a different skin area, from fine lines and oil control to dryness. Additionally, Aloe Vera provides deep nourishing and hydrating benefits to the skin. Collection details include:

Dr.Organic Aloe Collection

Aloe Vera: Harvested from Mexico, organic aloe vera is a naturally hydrating ingredient renowned for cooling, calming and soothing dry, irritated and sun-exposed skin.

Rose: This heavenly scented essence restores and hydrates all skin types. Extracted from organic roses, Rose Otto is one of the highest quality rose oils in the world. Renowned for its beautiful floral fragrance and naturally soothing properties.

Snail Gel: Rich in collagen, elastin and glycolic acid, snail mucin naturally hydrates and rejuvenates aging skin. Snail farmers discovered the healthy aging properties of snail mucin when they realized how soft their hands felt after a day’s work. Dr.Organic gel is humanely sourced from snails living in natural habitats in France.

Tea Tree: Known for its purifying properties, Tea Tree oil is ideal for balancing out oily and combination skin. Hailing from Australia, Organic Tea Tree Oil is a stimulating essential oil trusted by the Aborigines for centuries.

The full 20-piece collection includes:

Aloe Vera

Hydrating Eye Gel

Hydrating Face Wash

Hydrating Facial Gel

Hydrating Micellar Cleansing Water

Hydrating Moisture Cream

Rose

Restoring Cleansing Cream

Restoring Day Cream

Restoring Eye Serum

Restoring Face Scrub