Nature’s Truth introduces two Ashwagandha products

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RONKONKOMA, N.Y. – Nature’s Truth has introduced two Ashwagandha supplements for adults – a naturally fruit flavored gummy and an extra-strength capsule – to fulfill escalating demand for products containing the popular ingredient.

With sales growing twice as fast as the stress category itself, Ashwagandha continues to enjoy substantial growth in all its delivery forms, according to Nielsen data, which found that sales of Ashwagandha grew by triple digits over the last 52 weeks at 228%, and shot up to 383% over the last 13 weeks.

Recognizing the mounting demand for Ashwagandha, the innovation team at Nature’s Truth released the brand’s Ashwagandha Gummies over the summer. The gummies have a natural tropical fruit flavor that conceals the taste of the notoriously difficult-to-mask herb, so consumers can enjoy taking the product without an unpleasant aftertaste.

Nature’s Truth’s Ashwagandha Capsules, meanwhile, meet the demand of consumers who want high potency products, delivering a 3,000 mg dose of the ancient herb in a quick-release capsule. Gummies and capsules are the top two leading delivery forms, generating 25% growth and 14% growth over the last month, respectively.

These latest additions join the growing family of herbal products available from Nature’s Truth, in varying potencies and delivery forms. Nature’s Truth continues to be the number one growth driver in broadline brands, innovating and launching the right products at the right time, and driving incremental brand and category sales.


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