RONKONKOMA ­– Nature’s Truth is rising to meet the ever-increasing consumer demand for immune support supplements during a time when staying healthy is a top priority for many. The health and wellness innovators are working diligently and safely to keep their year-round immune support products in stock and remain committed to helping consumers take charge of their health.

“We want our customers to know we are here for them,” said Kimberly Vigliante, senior vice president of wholesale sales and marketing at Nature’s Truth. “Today’s ‘new normal’ is unprecedented and times have been challenging. Consumers are putting their health first and taking a proactive approach, which includes supplementing with key vitamins.”

To meet the increased demand of their staple immune products, Nature’s Truth is investing heavily in supplements like Elderberry, Vitamin C, Vitamin D, and Zinc to ensure retailers have the stock they need to satisfy their customers. The company is also expanding its offerings with the debut of two innovative new immune complexes this fall, including a delicious, natural honey and lemon-flavored Immune Support gummy that blends Vitamin C with Manuka Honey and Zinc.

“Manuka Honey is growing in popularity, especially in the immune segment, so including it in this new gummy gives the consumer an efficacious product with the trending ingredient they are looking for, in an exciting new form,” said Vigliante. Manuka Honey is considered the “gold standard” of honey, as it is only harvested in New Zealand a few weeks per year and is typically only available in its natural form and lozenges.

Nature’s Truth is also adding its first chewable supplement to its successful Elderberry line, a new, delicious Black Elderberry Immune Complex Chewable with a natural mixed berry flavor that combines Black Elderberry, Vitamin C, and Zinc. Each bottle contains a two-month supply, making it an excellent value for anyone looking for extra immune support.

Looking ahead, Nature’s Truth plans to expand its capacity to continue to bring best-in-class products to market quickly, and effectively serve their retail partners and consumers. The company continues to invest in state-of-the-art facilities where vast teams of regulatory and quality control experts work together to ensure best practices and adhere to the highest industry standards.