Lupin 2024

Nature’s Truth unveils new line of gummies

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RONKONKOMA,  N.Y. – Nature’s Truth brand is launching a new line of gummies. One of the fastest growing product forms in the VMHS category, Gummies contribute 55% of all dollar growth, generating close to 20% of vitamin sales, making this well-loved delivery form a must have for your wellness aisle.  Nature’s Truth’s new gummy product line features top trending ingredients including Apple Cider Vinegar, Turmeric, Melatonin, Elderberry, & Collagen, in pectin and traditional gelatin-based gummies. Packed with key vitamins and nutrients, these enjoyable gummies are naturally flavored and truly delicious, leaving your taste buds delighted.

“Taste was a key factor and a critical benchmark in the development of each gummy formulation. It was very important to us that our gummies were nutritious without sacrificing taste,” said Kimberly Vigliante, senior vice president of wholesale sales and marketing at Nature’s Truth. “Our goal was to delight the customer experience and focus on top segments as well as ingredients that you typically wouldn’t think would taste good as a gummy. Made from only the best ingredients, our flavorful gummies are carefully ‘taste tested & approved’ and packed with an explosion of natural fruit flavors that will have your taste buds craving more! We had to be sure that they weren’t bitter or have any unpleasant odor, which can often be associated with ingredients like Apple Cider Vinegar and Turmeric. We are excited to launch these unbelievably delicious gummies. In addition to tasting great, all our gummies are Non-GMO, Gluten Free, free of common allergens, free of chemical additives, and where possible, vegan friendly.”

She added that Nature’s Truth is dedicated to purity and potency to ensure that consumers are receiving only the highest quality, innovative products that can be easily added to their wellness journey. “Hitting shelves this spring with some fun advertising and eye-catching displays, Nature’s Truth’s new line of colorfully packaged gummies are sure to be the center of attention and a customer favorite.”


ECRM_06-01-22


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