MIAMI — Navarro Discount Pharmacy has launched a free pharmacy mobile application for its customers.

Navarro Rx App, which links mobile device users to the retailer’s new mobile website m.navarro.com, is available for cell phones and smartphones. It supports iPhone, BlackBerry and Android platforms — and soon Windows Mobile 7 devices — as well as two-way interactive SMS messaging.

The mobile app enables customers to manage prescriptions and related health information directly from their mobile device. Features include the ability to view and reorder active prescriptions; reminders through two-way SMS, e-mail, push notifications and mobile calendar integration; and the ability to get pickup reminders when prescriptions are ready.

Other highlights of the application include automatic delivery of refill reminders, dosage reminders, and the ability to request prescription refills as well as track refill status by SMS or phone app.

“Making a mobile app available for customers is yet another way we are enhancing the customer experience at Navarro,” comments executive vice president of pharmacy operations Albert Garcia.

For his part, Sergio Campos, chief information officer for the 28-store Hispanic-owned chain, describes the Navarro Rx App as an “innovative communication tool that gives customers 24/7 access to the pharmacy.”