CHICAGO — Ferrara has rolled out Nerds Gummy Clusters. They are said to be a one-of-a-kind poppable treat, with mini Rainbow Nerds surrounding and accentuating a fruity gummy center. Nerds Gummy Clusters are said to deliver multiple texture and flavor profiles, taking hungry fans on a taste-filled journey as they chew.
“Nerds has driven significant growth in the past year, and with research showing that consumers are seeking fun and multi-textured candy, our team came together to deliver the fun of our Nerds Candy in an innovative and poppable way,” said Katie Duffy, vice president of marketing at Ferrara Candy Co. “Our team of ‘nerdy’ developers, engineers, researchers and marketers set out to create these bite-sized bundles that combine a fruity gummy with a punch of crunch for a delightful combination in every Nerds Gummy Clusters bite.”
Nerds, one of Ferrara’s fastest growing brands, is committed to celebrating NERDS and bringing people together – and it’s working. With 59 percent growth in the past year, the brand stories feature six different colors of Nerds characters who each represent a different type of Nerds personality, including Curiosity, Creativity, Spontaneity, Deep Thinking, Logic and Humor. Combined, the six personalities are that much better – much like the combination of crunchy, gummy and yummy in each NERDS Gummy Cluster bite.
Available in the Nerds Rainbow flavor, Nerds Gummy Clusters will start hitting shelves in August and will be widely available in five sizes in October.
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