ARLINGTON, Va. — Nestlé Nesquik announced Friday a new collaboration with rising tennis star, Frances Tiafoe, heading into the 2020 season. Tiafoe will appear in a series of digital ads as part of the Nesquik #KeepOnChuggin campaign.

“I’m thrilled to be teaming up with Nesquik on their Keep On Chuggin campaign, which aims to inspire and motivate people everywhere to relentlessly pursue their dreams,” said Tiafoe. “I’m a firm believer that, if you work hard and stay focused on your goals, you’re guaranteed to become the best you can be.”

#KeepOnChuggin has served as a platform for Nesquik since its debut last year, when the brand launched its collaboration with rookie wide receiver, D.K. Metcalf. The campaign’s mission is to encourage fans to never stop hustling – and to provide them with the delicious fuel they need to push past any challenge.

“We are proud to work with Frances as he perfectly embodies the philosophy behind the Keep On Chuggin campaign,” says Leo Aizpuru, general manager, Ready to Drink Beverages at Nestlé USA. “He has a unique enthusiasm for the game that immediately drew him to us. His relentless work ethic and positive attitude will undoubtedly fuel all of his future success. We look forward to supporting him throughout the 2020 season.”