Lupin 2023

New Apple Jacks Pop-Tarts takes cereal experience on the go

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BATTLE CREEK, Mich. — Known for bringing fun flavors to its iconic toaster pastries, Pop-Tarts is releasing its newest innovation, Apple Jacks Frosted Apple Cinnamon Flavor Pop-Tarts. Perfect any time of day for a crazy good snack or breakfast, this new toaster pastry adds Apple Jacks taste to every bite of frosting, filling and golden crust.

Complete with green and orange-sprinkled frosting, Apple Jacks Pop-Tarts perfectly balance the warm cinnamon aroma and sweet apple flavor of the classic cereal to reinforce the “apple-cinnalicious” experience that has brought joy to breakfast-lovers for generations.

Following the success of Eggo Frosted Maple Flavor Pop-Tarts released in 2021, this latest flavor drop continues to demonstrate the brand’s ability to push the boundaries of flavor, turning popular brands into beloved toaster pastries.

“We know our fans love a brand mashup, so Pop-Tarts is continuing to provide new ways of enjoying the nostalgic flavors from our childhoods,” says Heidi Ray, senior director of Marketing, Portable Wholesome Snacks. “With over 50 percent of Apple Jacks households also purchasing Pop-Tarts1, we believe this new flavor will bring families the best of both into one crazy good offering.”

Apple Jacks Frosted Apple Cinnamon Flavor Pop-Tarts will begin hitting shelves this March with a full nationwide rollout in April. The flavor will be available in an 8-count box for an SRP of $3.84 and exclusively at Walmart in a 16-count box for an SRP of $5.02.

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