“V’s marketing slogan is Life Is More Beautiful with Colors which represents the amazing diversity in today’s world. We are very excited to be working with these talented musicians to help get the word out,” said COO Tommy Bardeson.”

V’s much anticipated launch comes after 3 years of research and development including the participation of select focus groups across the USA and UK to ensure the best quality shave. “We listened to what the consumers wanted, a slightly weighted handle designed for precision control and sensitive skin, different and fun colors, handles that comes in Gloss, Shimmer, Metallic, and Matte finishes, and fun packaging all while good for the environment. Among the other innovations at V, we are the first female razor to feature Pop-In Pop-Out blade technology using precision German Blades including a metal travel carrying case cylinder,” he pointed out.

“V is not just another basic plastic razor or shave club. V understands what is important for a female providing the smoothest and highest quality shave in the market. With V’s handle already designed with the perfect curve and angle, females get to experience the best possible shave. With V’s true definition of innovation, V’s high-end razors are developed to last longer than any other competitor in the market and is friendly towards the environment. V is designed for the use of excellence and the empowerment of all women,” Bardeson added.

To help spread the word about its products, the company has enlisted the help of various brand ambassadors that include musical artists Dream Doll, Baby Goth, Pettylevels, Lariahlynn and Malaynah.

V products feature one handle, three refills and a metal travel cylinder that will first be available online at ShavewithV.com and will launch at major retailers nationwide in the first quarter of 2021.