WASHINGTON – The National Retail Federation announced it will introduce a new Consumer Product Showcase at NRF 2023: Retail’s Big Show. The program provides a forum for small businesses to feature their consumer-facing products for national merchandisers. The majority (84%) of products showcased will be from minority-owned, women-owned, veteran-owned, disability-owned or LGBTQ+-owned companies.
“Retailers are continuously looking to diversify their suppliers and portfolio of product offerings to their customers,” said NRF senior vice president of Conferences Susan Newman. “NRF’s Consumer Product Showcase will facilitate these invaluable connections, providing the opportunity for dynamic products from suppliers, entrepreneurs, small businesses and brands to shine on a national stage.”
NRF’s Consumer Product Showcase aims to help retailers diversify their suppliers and connect with innovative products in categories such as food and beverage, fashion/apparel, beauty and home, kitchen and pet. More than 50 small businesses from 22 U.S. states and seven countries are confirmed to participate in the inaugural showcase.
The new initiative will take place Jan. 15 – 16 at NRF 2023 in the Special Events Hall on Level 1 of the Javits Convention Center. Title sponsors of the showcase include American Express, Amazon, Buy With Prime and SAP. Supporting companies include Bank of America and Blue Yonder.
This year will also include a “Favorite Product” competition, offering retailers attending Retail’s Big Show the opportunity to vote for their favorite product. The company whose product receives the most votes will win a $15,000 cash prize, with the runner-up receiving $10,000.
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