CLEVELAND — American Greetings latest greeting card invention, the “Getting Wiggy” collection, is full of sidesplitting personality.  The new cards offer surprises, music, animals and a humorous formula to a brand-new type of birthday card that adds up to a comical one-stop-shop for giving friends and family a memorable birthday experience.

“Humorous cards are especially popular for birthdays, and the addition of an unexpected reveal is the ‘icing on top’ – or in this case, it’s the hilarious wig on top!” said Carol Miller, vice president of corporate innovation at American Greetings. “The ‘Getting Wiggy’ collection is eye-catching, interactive and unforgettable.”

She explained that “Getting Wiggy” is a new card line that really brings the laughs. “Simply slide the tab up and around the character to reveal their wacky hairdo and silly song. With photo animals donning fun hairstyles, playful lettering and funny sentiments, “Getting Wiggy” is sure to bring out the party animal in everyone. Designs in this wild collection include a rainbow-haired pig who’s ready to squeal with birthday excitement, a fierce fashionista kitty with pretty pink locks, a punky pup complete with a spikey blue style, and a patriotic eagle saluting a legendary birthday with a red, white and blue ‘do.”

This year marks the 10th anniversary of American Greetings Pipeline of Innovation! As the industry leader in greeting card inventions, we have proudly introduced 180 new greeting card formats under the Inventions brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver.

Miller added that consumers can find “Getting Wiggy” cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Those who enjoy sending ecards can share American Greetings cards online from www.americangreetings.com.