New Kellogg’s® Minecraft Creeper Crunch Cereal features tasty green squares of “Creeper Bit” marshmallows that resemble Minecraft blocks. Each box includes a code that unlocks one of 10 unique in-game clothing items, offering players a fun way to personalize their characters’ in-game style.

The new, limited-edition cereal features cinnamon-flavored bites and green squares of “Creeper Bit” marshmallows that evoke Minecraft’s famously pixelated block look, so each delectable spoonful brings the dynamic world of Minecraft to life. Every box of Kellogg’s Minecraft Creeper Crunch Cereal includes a code that unlocks one of 10 unique in-game clothing items, typically only available by purchase, allowing the Minecraft community to customize their characters head-to-toe with capes, jackets and more.¹

“As a popular video game, Minecraft has inspired exploration and creativity for millions of players worldwide,” said Erin Storm, marketing director of Kellogg All Family Cereal. “With Kellogg’s Minecraft Creeper Crunch Cereal, game fanatics and families alike can build their own delicious breakfast and gaming adventure.”

“Minecraft players seek to experience the imaginative, adventurous spirit offered within the game,” said Kayleen Walters, general manager of licensing and partnerships at Mojang Studios. “Partnering with Kellogg’s is the perfect opportunity for our community to extend the vibrant creativity of the game they already eat up — and it gives them a literal taste of Minecraft in real life.”

Kellogg’s Minecraft Creeper Crunch Cereal is available in stores nationwide and online at a suggested retail price of $3.99 for an 8-ounce box and $5.69 for a 12.7-ounce box.