CHICAGO — IRI is continuing to collaborate with their partners at the Boston Consulting Group (BCG) to analyze the latest consumer purchases in Italy, France, Germany, New Zealand, the U.K and the U.S. The company just updated the report “COVID-19 Impact: Consumer Spending Tracker” to capture the most recent insights.

Key highlights from the research include:

• As the COVID-19 outbreak accelerates in Europe and the United States, governments, businesses, and consumers are changing behaviors rapidly – this is reflected in consumer purchases in Italy, France, U.S., Germany, New Zealand and the U.K.
• Trends from Italy (approximately three weeks earlier to COVID-19 crisis than the U.S., U.K. and New Zealand, as well as Germany and France (approximately two weeks earlier) suggest consumer demand is beginning to stabilize, but remains high.
• In the U.S., IRI Consumer Network panel data shows customers are both making more trips and buying larger baskets in the most recent two weeks. Both pantry stocking and smaller quick trips were up significantly.
• E-commerce trends in the U.S. show a significant uptick starting the week ending March 15, although brick and mortar sales spiked similarly, leaving overall online share slightly down.