CORNWALL, N.Y. – The new packaging for Randob Labs’ Sting-Kill was recently named a winner in the Graphic Design Award USA’s 2019 Health+Wellness category. The new package design was completed by Little Big Brands. On the heels of the design win, Randob Labs announced Sting-Kill’s new packaging recently began shipping to all its existing customers as well as at several new grocery customers and CVS store shelves nationally.
“We’re really pleased,” said Jim Creagan, president of Randob. “Sting-Kill is a great product and now it has packaging it deserves. The new package is visually appealing, and, even more importantly, clearly communicates the benefits of Sting-Kill. We spent a lot of time talking to our trade customers and consumers, and we got great feedback on the new packaging. We knew we were onto something.”
“We’re thrilled to have won the GDUSA award,” Creagan continued. “And getting the package accepted into key customers’ planograms is proof we’re on the right track.”
The GDUSA’s Health+Wellness awards are extremely competitive: The new Sting-Kill package was one of only 150 winners out of 2400 entries. The winners were announced in early October of 2019.
“Randob was a pleasure to work with,” said John Nunziato, Chief Creative Officer at Little Big Brands. “They were really engaged with the work and with the process—and it paid off.”
The GDUSA Health+Wellness Design awards are provided for work that solves communication challenges in traditional medicine and healthcare, healthy lifestyles and nutrition, and community and public health.
Work was submitted by ad agencies, design firms, in-house agencies, and freelancers doing outstanding work on behalf of innovative companies, institutions, and brands at the center of the national economy and conversation.