CAMP HILL, Pa. — Rite Aid Corp. has opened its first newly built store since 2010 in Harrisburg, Pa., not far from the company’s headquarters here.

The 14,500-square-foot store features the chain’s wellness store format: Customers entering the store see a wooden path that leads to the pharmacy department.

As at other of the chain’s wellness stores, pharmacists at the Harrisburg locale are trained in diabetes care and medication management and are certified to immunize for about a dozen diseases, including flu, pneumonia, shingles and whooping cough.

Another feature of the format is the wellness ambassador, an associate who works with the pharmacist to provide customers with access to information on over-the-counter medications, vitamins and supplements, and Rite Aid programs and services.

The new store has drive-through pharmacy lanes and a consultation room where a pharmacist can talk to customers and administer pharmacy services to them.

Other key design features in the Harrisburg store are overhead departmental rings identifying such sections as beauty, food, home care and seasonal; a warm color palette with wood tones and soft lighting; hundreds of new health and wellness products, including organic food; and a GNC vitamin department with an interactive kiosk that offers information to help customers make informed decisions.