FORT WORTH – Alcon announced on Monday a partnership with Cooper Kupp, L.A. Rams wide receiver and Super Bowl LVI MVP,  to share his experience with eye allergies and help other eye allergy sufferers find relief with Pataday Once Daily Relief Extra Strength. This year’s campaign, The Right Tool for the Job, highlights Kupp’s personal struggle to find the right product to treat his eye allergy symptoms and how Pataday has delivered fast-acting, long-lasting, and targeted relief for his itchy allergy eyes on and off the field.

“When the seasons change, which, unfortunately, coincides with spring organized team activities (OTAs) and the dog days of training camp, my allergies flare up. In those weeks, when we’re outdoors working out, the pollen can really make my eyes itch and distract me from focusing on the small but crucial details of my work,” said Kupp. “I use Pataday Once Daily Relief Extra Strength because it puts me in control of my allergy symptoms and it’s efficient. With just one drop in each eye, I love that I can count on 24 hours of relief from itchy eyes.”

Pataday is the No. 1 doctor-recommended eye allergy itch relief drop brand and is available without a prescription. As an antihistamine eye drop, the product works right on the cells that make your eyes itch. To highlight key product benefits and encourage consumers to consider Pataday as The Right Tool for the Job of treating itchy allergy eyes, a full-scale media campaign will run in 2022, including organic and paid social content; partnerships with social media influencers detailing their experiences with eye allergies; and a drive for consumers to learn more about and try Pataday Once Daily Relief Extra Strength.

Cooper Kupp photo by Joseph Baura.

“Alcon is thrilled to welcome Cooper Kupp to the Pataday team as a consumer advocate for an important, but often overlooked, allergy patient need,” said Harvey Brown Jr., Senior Director, Dry Eye and Ocular Health at Alcon. “Approximately 66 million Americans suffer from ocular allergies, but only 9 million use an over-the-counter allergy eye drop to relieve their symptoms. Through this campaign, we hope to encourage eye allergy sufferers to find targeted, fast-acting relief from their eye allergy symptoms.”

Pataday Once Daily Relief Extra Strength is available in the U.S. in drug, mass and grocery stores, as well as online retailers. Alcon’s Pataday portfolio of products offers fast, long-lasting eye allergy itch relief to the U.S. population affected by allergic conjunctivitis.²Pataday Once Daily Relief Extra Strength provides a full 24 hours of eye allergy itch relief from pollen, ragweed, grass, and animal hair and dander for people ages two and older with just one drop once a day.