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Nielsen and Beiersdorf U.S. expand partnership

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NEW YORK — Monday, Nielsen announced the renewal and expansion of its analytic relationship with Beiersdorf U.S. Together, Nielsen and Beiersdorf U.S. are fostering growth in the health and beauty space by accelerating the adoption of cutting edge analytics and technology. With this agreement, Beiersdorf U.S. became the first skin care company to engage with Nielsen’s newest technology platform, Nielsen Connect.

Building off of a collaborative relationship that has been growing since 2008, Nielsen has helped Beiersdorf U.S. navigate through the health and beauty consumer landscape with speed and precision. Through expanded market coverage, amplified services around omnichannel measurement, more agile analytics and deeper insight into the changing consumer landscape, Nielsen will continue to deliver industry-leading data across Beiersdorf’s U.S. brand portfolio, inclusive of NIVEA, Eucerin and Aquaphor.

Nielsen has been a trusted and valued partner of the Beiersdorf U.S. business for many years, delivering quality data services that are meaningful to our business in an informed and responsive manner,” said Rodney Waights, vice president, shopper and customer marketing, at Beiersdorf U.S. “The adoption of Nielsen Connect is already underway. We believe it will simplify access to data, improve the speed and ability to generate real insights and enable us to be more agile in our decision-making.”

“Beiersdorf U.S. is setting a new standard in the world of skin care by showing the industry how to embrace new technology and joining a growing roster of companies who are leaning into Nielsen Connect, said Laura McCullough, executive vice president, U. S. Customer Development, Nielsen. “We are looking forward to supporting the company’s future growth as they continue to win through strong retailer collaboration and consumer centricity. Equipped with speed and enhanced data visualization, analytic tools, Beiersdorf U.S. will have a clear view into what’s happening in the beauty market, why and what’s next.”


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