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Nivea launches Radiant Silk In-Shower Body Lotion

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WILTON, Conn. — Nivea has expanded its In-Shower Body Lotion line for women.

Nivea Radiant Silk In-Shower Body LotionThe Beiersdorf Inc. skin care brand said the new Nivea Radiant Silk In-Shower Body Lotion provides a time-saving two-in-one benefit by moisturizing while gently exfoliating the skin.

To exfoliate and moisturize skin, women apply Radiant Silk In-Shower Body Lotion in the shower on wet skin after cleansing. The patented formula’s nourishing ingredients are absorbed quickly into wet skin, and users then simply rinse off the lotion and will have nonsticky, moisturized skin for 24 hours, according to Nivea.

“All of our products are developed based on insights from our consumers, and we saw a need in the marketplace to create an innovation that is convenient and saves time in women’s busy lives,” stated Jennifer Van Aken, director of marketing for Nivea. “We are continuing to evolve our popular Nivea In-Shower Body Lotion line by launching a variant that moisturizes and exfoliates, which helps remove dull, dead skin, leaving skin healthier looking and radiant year round.”

Nivea Radiant Silk In-Shower Body Lotion carries a suggested retail price of $7.99 for 13.5-oz. container and is now available at mass, drug and food stores nationwide, as well as at selected online retailers.


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