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Noxzema preps Clean Blemish Control ad blitz

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MELROSE PARK, Ill. — Noxzema next month plans to launch an advertising campaign for its new Clean Blemish Control line of acne treatments.

The Alberto Culver brand said the Clean Blemish Control formulations are designed for adult skin to help prevent breakouts and blemishes. The line features a Foaming Wash and Daily Scrub, and the company said the products are powerful on problem areas but gentle enough for everyday use.

Also with the launch of the Clean Blemish Control line, Noxzema announced that Dr. Hilary Reich will be consulting dermatologist for the products. With a specialization in the treatment of acne for adults and teens, as well as general skin care, Reich is a trusted resource and will be able to offer information on product application, benefits and hot skin care topics, according to the company.

"I’m very proud to be a partner to the Noxzema brand," Reich said in a statement. "I have such fond memories of the products and to now be involved in the relaunch is something I’m truly excited about. Noxzema stands for everything I practice daily with my own patients — simple and effective skin care solutions."

In July, Noxzema plans to kick off the "Come Clean" ad campaign, which encourages women to fix their problems and not cover them up by flaunting their clean, unblemished skin after using Noxzema products. The campaign will be complemented with an advertorial program, featuring "fresh-faced" actress Ginnifer Goodwin.

The integrated campaign is in partnership with Conde Nast and photographed by NBC "Saturday Night Live" photographer Mary Ellen Mathews. Plans call for the campaign to debut in top print and online publications, including Allure, Glamour, Self and Lucky.


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