EAST HANOVER, N.J. — The Nutter Butter brand is celebrating Wednesday its favorite holiday, National Peanut Butter Cookie Day, and kicking off a summer full of birthday activities that pay tribute to the last 50 years of American cultural moments and trends. Since its launch in 1969, the Nutter Butter cookie has become America’s favorite peanut butter sandwich cookie, pleasing fans with its signature look, shape and taste through the 70s, 80s, 90s and into the new millennium. As each of the decades were nutty in their own way, the cookie is paying tribute to all 50 years through limited-edition packaging designs, creative digital content, consumer sweepstakes, sampling events and a quirky brand collaboration.
“A lot has changed in the last fifty years, but one thing has remained a classic: the nutty taste of our iconic peanut butter sandwich cookie,” shared Tracey Benitz, Nutter Butter associate director. “Nutter Butter has seen it all! In celebration of our milestone birthday, we are excited to take peanut butter lovers on a journey back in time reliving their nuttiest memories over last five decades through imaginative digital memes and videos, retro package designs, custom apparel and more.”
This month Nutter Butter is unveiling unique limited-edition package designs for Nutter Butter Creme Patties, Rounds, and Peanut-Shaped Family Size Cookies. The six nostalgic designs celebrate the brand’s 50-year history and nutty personality, with prints ranging from 60s tie-dye to today’s emoji craze. The limited-edition packs will be available nationwide wherever Nutter Butter cookies are sold, while supplies last.
As part of the nostalgic celebrations, Nutter Butter collaborated with Johnny Cupcakes, a quirky clothing brand, to create a line of nutty limited-edition anniversary t-shirts. The apparel features pop culture references from the last 50 years and fans will have a chance to snag a t-shirt at two upcoming Nutter Butter birthday party consumer sampling events.
“Collaborating and adding our signature quirky vision with a special brand from my childhood has been a blast!” shared Johnny Earle aka Johnny Cupcakes. “I’m excited to sandwich our worlds together by creating a fun experience for both of our customers!”
The first event will take place on National Peanut Butter Cookie Day (June 12, 2019) at the 7-Eleven Flatiron store, located on 182 5th Ave, New York, NY, from 12-4pm EST. The second will take place at the Johnny Cupcakes store, located on 279 Newbury St, in Boston, MA, on July 13, 2019 from 1-4pm EST. Both birthday parties will include meet and greets with Johnny himself, as he personally hands out the special edition Johnny Cupcakes x Nutter Butter T-shirts and Nutter Butter cookie samples. T-shirts and cookies will be available free of charge at the two celebrations, while supplies last. At 7-Eleven, Krispy Kreme Nutter Butter Cookie Twist Donuts and Nutter Butter Lattes will also be available for purchase.
To keep the nuttiness going all summer long, the brand created digital videos and images that cleverly portray the iconic peanut-shaped cookie in character traveling back in time through the decades. The creative content showcases the brand’s longevity and reminds us of the notable moments, catch phrases that became vernacular, and decade-defining hair styles that made the last fifty years memorable.
Lastly, the brand is inviting fans to join in the birthday festivities by introducing the Nutter Butter Cookie’s 5 Nutty Decades Sweepstakes. Beginning June 12th through August 31st, 2019, the promotion encourages fans to showcase how they are celebrating the brand’s birthday for the chance to win a trip to one of the iconic destinations that defined the decades! Winning fans will dance their way to New York City to revive 70s era disco or jet to the California zip code that defined the 90s. To enter, fans must take a nutty photo with Nutter Butter cookies and upload it to www.NUTTERBUTTER.com. Fans can enter once per day throughout the span of the sweepstakes.