ROSENBERG, Texas — OCuSOFT Inc. has launched a redesigned website with a fresh look, improved navigation and some new features.

OcuSoft’s new website represents a complete redesign, CEO Cynthia Barratt said.

The eye care company said Monday that the new ocusoft.com brings a more user-friendly interface, simple search options, access to order history and a secure online shopping cart for convenient purchasing 24/7. The mobile-friendly site, too, provides a quick purchase list for repeat customers and enables easy registration and access to the OcuSoft Rewards program, where shoppers earn points for every dollar spent.

In addition, the new site offers such resources as product instructions, videos, patient testimonials, current news and professional journal articles and showcases the company’s focus on eye care and expansion into other markets, with a wide selection of products ranging from eyelid cleansers and artificial tears to cosmetics and office supplies.

“In an effort to improve our focus on exceeding our customers’ needs, we decided to create a new, custom website that is truly unique to OcuSoft and what we offer,” stated Cynthia Barratt, president and chief executive officer of OcuSoft. “What you see on www.ocusoft.com is not a mere update but a complete redesign — from how it looks to how it functions — and we are confident that our customers will be happy with the enhancements.”