NEW YORK — Omnicom Retail Group (ORG) announced Thursday the appointment of Bryan Gildenberg as senior vice president, commerce. In this new position, Gildenberg will strengthen ORG’s retailer intelligence and partnerships, provide hands-on retail strategy, and evolve ORG’s transactional data and shopper insight capabilities. Gildenberg will report to ORG chief executive officer Sophie Daranyi.

Bryan Gildenberg

“Bryan has unparalleled retailer knowledge and insight and will play a pivotal role as we continue to further build out our commerce consultancy and capabilities. We continue to invest in and strengthen our shopper data within Omni, our people-based precision marketing and analytics platform, and Bryan will be instrumental in driving our connected commerce offer,” said Daranyi. “Working with our teams, Bryan will advise clients on retailer agendas, key trends and optimizing investments across consumer, customer marketing and trade budgets in the changing retail landscape.”

Gildenberg is an established retail expert and joins from Kantar’s retail consulting practice, where he was Chief Knowledge Officer, Retail and a member of the practice’s executive committee. He led the company’s analysis and insight offer and is an established writer, speaker and media commentator.

“ORG is re-shaping retail marketing in a world where conversion and awareness continue to merge, and I’m energized to help build the Group’s connected commerce offer as boundaries and traditional silos continue to disappear,” commented Gildenberg. “I’m looking forward to working with ORG’s clients and agencies.”