ROCHESTER, Mich. —  OptimizeRx Corp. announced Tuesday a renewed exclusive partnership agreement with Therapy Brands, leveraging their NewCrop solution, a leading electronic prescribing service trusted by hundreds of EHRs nationwide.

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The new agreement is an extension of the exclusive partnership between Therapy Brands and OptimizeRx initiated in 2019. The agreement gives NewCrop’s ePrescribing platform unparalleled access to innovative resources for healthcare professionals (HCPs) via the OptimizeRx Therapy Initiation and Persistence Platform, which provides the most comprehensive diagnosis support, affordability, access, and adherence resources.

“Therapy Brands is excited to renew this exclusive arrangement, which has been beneficial to both NewCrop and OptimizeRx customers,” said Kelley Blair, chief operating officer of Therapy Brands. “Both Therapy Brands and OptimizeRx are focused on forward-thinking development of digital solutions that help streamline workflows and provide valuable information to patients.”

“We continue to see great benefit in this partnership and are enthused that we’re extending this exclusive agreement,” commented Steve Silvestro, Chief Commercial Officer, OptimizeRx. “It is a testament to the pioneering mindset of both of our companies in continuing to strengthen HCP access to valuable treatment information and resources for themselves and their patients. The expansion of this alliance further cements our leadership in contextual point-of-care HCP messaging as we consistently leverage an increasing number of touchpoints throughout the patient journey with our best-in-class platform.”