CHICAGO — ORS is responding to the “cocktailing” trend in hair care with the launch of ORS Shealicious Hair Conditioning Cocktails.

The Namaste Laboratories brand, formerly known as Organic Root Stimulator, said the product harnesses the full power of  therapeutic oils in a convenient, affordable, do-it-yourself cocktail.

Also part of the product’s innovation is its yogurt-like packaging, which ORS called a “revolutionary way” to deliver the 100% natural therapeutic oil and shea butter conditioner so users can cocktail quickly and easily. Mixing the ingredients fresh at the time of use makes for a more powerful hair conditioning experience, resulting in more shine, moisture and softness, the company noted.

The Shealicious hair conditioner cocktails come in three problem-targeted varieties: Shealicious Moisture Lock, Shealicious Scalp Relief and Shealicious Shine Booster.

Shealicious Moisture Lock, blended with shea butter and a pure oil mixer of tamanu and black currant oils, is designed to help add extra moisture to dry, thirsty hair.  Meanwhile, Shealicious Shine Booster adds sheen to dull, lackluster hair with a blend of shea butter and a pure oil mixer of amla and argan oils. Shealicious Scalp Relief employs a mix of shea butter conditioner and a pure oil mixer of avocado and rosemary oils to alleviate dry, itchy scalp.

“We are so excited to be on the forefront of the do-it-yourself cocktailing movement,” stated Shawn Tollerson, chief marketing officer for Namaste Laboratories, the makers of ORS brand of hair care products.  “Our new Shealicious brand provides the benefits of cocktailing with an option that is less time-consuming and more cost effective for our consumers.  You can get a powerful, conditioning mix in a cup that’s easy to use and is perfectly blended to address common hair problems, like excessive dryness, dull hair and scalp issues. Plus, it’s just fun.”

ORS Shealicious Hair Conditioning Cocktails come in 2.5-ounce cups, with a suggested retail price of $3.49 each. The product is available at select CVS/pharmacy, Ulta Beauty, Walmart and beauty supply stores nationwide.