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ORS Olive Oil unveils new look, updated formulas

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CHICAGO — Namaste Laboratories has rolled out new packaging for its ORS Olive Oil brand and updated the formula for some of the hair care and hairstyling line’s most popular products.

ORS Olive Oil Nourishing Sheen SprayNamaste said the latest packaging brings a “fresh, new look” to the ORS Olive Oil brand. And, already with nourishing olive oil, the updated formula is now infusted with a range of nutrient-rich, power-packed oils like sweet almond Oil for strengthening and coconut oil for restorative shine, according to the company.

Among the first ORS Olive Oil products sporting the new look and updated formulas are Edge Control Hair Gel and Nourishing Sheen Spray.

“We’re continually engaging with our consumers to make sure we’re meeting their needs, and they’ve told us that they’re ready for more from their trusted Olive Oil products,” stated Nicole Ray Robinson, category marketing head at Namaste Laboratories. “This insight was the starting point for our refresh, which we’re excited to bring to life. We enhanced our products with additional ingredients that provide more moisture, more strength and more shine, and we’ve updated our packaging.”

ORS Olive Oil Edge Control Hair Gel has been revamped for an overall better styling experience, Namaste said. The Edge Control formula now combines the power of nourishing olive oil with sweet almond oil to help strengthen, protect and moisturize edges while delivering sleek styling and control. The updated non-flaking, non-whitening formula also now provides all-day, extra hold for style that lasts. It carries a suggested retail price of $5.49 for 2.25 oz. container.

Meanwhile, ORS Olive Oil Nourishing Sheen Spray is now infused with coconut oil to amplify moisture, nourishment and shine. The new and improved sheen spray delivers long-lasting, brilliant shine and helps revitalize dry, thirsty hair, according to Namaste. In addition, the nutrient-rich, lightweight formula has a new fragrance and no-clog sprayer for a better overall application. The spray comes in an 11.7-oz. size priced at $4.99 and in a 2-oz. size that retails for $2.59.

The new-and-improved ORS Olive Oil Edge Control Hair Gel and Olive Oil Nourishing Sheen Spray are available at retailers nationwide, including Walmart, Walgreens, Target, CVS Pharmacy, Rite Aid, Sally Beauty, Dollar General and Family Dollar, among others.


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