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P&G extends Vicks DayQuil line

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CINCINNATI — Procter & Gamble Co. has introduced a cough remedy that’s aimed at helping to eliminate one of a cough’s most embarrassing aspects: clearing mucus from the throat.

P&G’s new Vicks DayQuil Mucus Control and DayQuil Mucus Control DM are designed to loosen and thin mucus.

Both formulas make coughs more productive, according to the company. DayQuil Mucus Control DM also contains a cough suppressant to provide combined comfort by thinning mucus while controlling cough.

"The expectorant agent in Vicks DayQuil Mucus Control acts for four hours, helping people control when and where they expel their mucus," brand manager Matt Kemme explains.

The products are being offered in 6-ounce and 10-ounce bottles and carry an average retail price of $6.49 to $7.29, according to P&G.


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