ISELIN, N.J. — SKYN is reporting unprecedented growth after implementing major packaging refinements. Leading the charge, SKYN Elite condoms – the product which is 20% thinner compared to SKYN Original condoms – has seen 19% growth in market share between October 2018 and April 2019.
At the end of 2018, double digit growth was seen across all SKYN products throughout the marketplace just months after the new packaging with the No. 1 non-latex claim hit shelves. Fast forward to 2019 and the growth continues with all figures still climbing. SKYN has not only continued to grow the category through increased distribution on all SKYN products, with specific emphasis on SKYN Elite, but has further been able to increase shelf presence in all channels, making it easier for consumers to find the brand in the marketplace. Specifically, SKYN Elite has seen an 89% growth in mass retailers and a 61% increase in overall distribution.
“The claim added to all SKYN packaging effectively communicates a key point of difference between SKYN’s products and the competition, which is that SKYN is in fact, the No. 1 non-latex condom,” said Jeyan Heper, chief executive officer of LifeStyles. “This claim has made it even easier for consumers to choose our product as it brings them all the same protection, strength and even more pleasure than any latex brand on the market. We’re incredibly proud to continue leading the way as No. 1.”
Recent reports have found the sexual health and wellness category is anticipated to acquire a CAGR of 9.2% in the next four years, with the condom market specifically set to be worth $15.1 billion in 2026. LifeStyles Healthcare and SKYN are one of the key players in this growth as they continue to lead the way with innovations across product development and packaging. Just this year, the brand has launched two new lubricants, three new devices and is set to enter the intimate wipes category later this year.