NEW YORK — Palmer’s celebrated the debut of its Cocoa Butter Formula + Biotin Length Retention hair collection on Saturday at Penthouse 45 in Manhattan, while simultaneously streaming the event online. The Cacao Vibez brunch, led by international chef and event producer Jeff Morneau, immersed guests into the world of cacao through sense, touch and sight.
The experiential event infused cacao at every touchpoint _ from design hues to table scaping and color palette, to the curated menu and floral arrangements. Guests included Palmer’s stylist ambassador Gabrielle Corney, actress Antonia Gentry from the hit Netflix show Ginny & Georgia, and beauty and lifestyle influencers.
Gentry has been publicly vocal about her journey of self-love and hair love. The buzzing actress has spoken to major outlets such as Ellen, Refinery 29, Nylon and E! about her hair journey. Now, she celebrates her natural hair and strives to set an example for other women and young girls to follow suit _ making her participation at the event a natural fit _ as the new Palmer’s collection sets out to deliver strong, beautiful, healthy hair for all curl patterns and textures.
The Palmer’s Cocoa Butter Formula + Biotin Length Retention line fully strengthens hair with powerhouse natural protectants that help block fragileness, brittleness and split ends, allowing hair to achieve its optimal length. It’s created for all curl patterns and textures and is silicone free. A complete regimen, the eleven-piece collection includes maintenance, stylers and treatments and is available at Walmart, CVS and Amazon.
At the event, Corney set the stage with an inspiring demonstration that tackled curly hair hacks, tips and time-saving shortcuts using the new hair care system. Palmer’s, which is manufactured by E.T. Browne Drug Co., will host an Instagram Live featuring Corney and Gentry in the coming weeks, where the duo will discuss self-love, beauty and all things hair, which can be streamed on Palmer’s Instagram page.