P&G said Monday that Gomez will be featured in Pantene’s “Strong Is Beautiful” promotional campaign slated to launch in August. She will appear in all elements of the brand’s marketing campaign, including television, print and digital advertising as well as in-store displays, public relations and social media.
“Pantene has always celebrated beautiful hair and strong women,” stated Jodi Allen, vice president of hair care and color for North America at Procter & Gamble. “I am proud that Selena Gomez is the newest member of the Pantene family. Her talents go beyond being an actress and singer. She is a modern beauty with amazing hair and is a true inspiration.”
With hairstyles ranging from rocking, intricate up-dos on the red carpet to her signature free-flowing waves on the concert stage, Gomez reflects the campaign’s theme of celebrating the power of strong hair, according to P&G.
“I’ve always loved using Pantene, so it’s a dream come true to be the brand’s newest ambassador, not only because Pantene stands for strong, healthy hair but also because it encourages women to be their best selves,” Gomez said in a statement. “My style is constantly evolving, and I love to take risks. So I’m always changing my hairstyle. I rely on Pantene to keep my hair strong and healthy so I can take on each day with confidence.”