Patrick and Troy have accomplished a lot this last year, with Patrick taking his play (and flake-free hair) to 100 as the Kansas City Chiefs quarterback and Super Bowl MVP, while legendary veteran safety Troy got to 100 by getting inducted into the Pro Football Hall of Fame.
In the brand’s latest campaign, Patrick and Troy go to absurd lengths to try to one up each other when it comes to taking it up to 100, whether it’s being 100% invested on the field, answering 100% of mom’s phone calls, catching 100% of kids who fall off their bikes, or having 100% dandruff protection thanks to Head & Shoulders.
“I’ve always taken it up to 100 with everything in my life – from football to my grades in school to my 100% flake-free hair and scalp,” shares Patrick. Troy agrees and adds that “the campaign has such a great message to encourage everyone to always give everything 100% no matter what.”
Head & Shoulders’ 100% dandruff protection gives you great hair, and the Patrick and Troy-like confidence to take everything up to 100. To find out how else Patrick and Troy are taking it up to 100 this season, watch this year’s commercialand stay tuned on Head & Shoulders’ Twitter (@HeadShoulders) to see how the campaign unfolds.