NORTH LIMA, Ohio — Perfecta Products Inc. is rebranding all of its Zim’s over-the-counter product line to Zim’s Max.

Perfecta said Monday that the move includes a new logo and package design, and all current Zim’s products — spanning pain relief, skin care, body care, lip care, foot care, elder care and first aid — will be available under the Zim’s Max brand, including the Zim’s Max-Freeze topical analgesic.

Also with the rebranding, Zim’s adds the tag line “Nature’s Best, Made Better” plus a new brand mark that features an interconnected design with an arnica flower representing nature on the left and molecules symbolic of science on the right.

The company noted that the new packaging better positions Zim’s products under a single identity and reinforces its product development approach of “starting with nature’s best ingredients and making them perform better through science.”

Plans call for rebranded Zim’s Max lineup to hit store shelves of major retailers nationwide starting this summer.

“After years of growth, numerous happy customers, and many new additions to the product line, the timing is right to enhance our brand,” stated Mark Smith, director of marketing and sales at Perfecta Products’, distributor of the Zim’s Max brand. “The new Zim’s Max visually unites our product portfolio around an enhanced brand promise. With more than 60 years of success, we are thrilled about our next chapter with Zim’s Max.”