Perrigo said Tuesday that its product represents a first-to-market launch of an over-the-counter, private-brand equivalent to Glucerna.
The company said its product is packaged and marketed as a store brand or retailer “own label” and provides consumers with a high-quality, value alternative to the Glucerna product.
Glucerna helps to manage hunger as part of a diabetes weight-loss plan and includes slowly digestible carbohydrates to help minimize blood sugar spikes, according to Perrigo. The aseptic packaging ensures that food remains sterile and free from bacteria or other harmful microorganisms.
“This first-to-market, OTC product launch adds another important product to our adult nutritional portfolio,” stated Perrigo chairman and chief executive officer Joseph Papa stated. “This launch also underscores Perrigo’s commitment to providing quality, affordable health care products in important therapeutic areas such as diabetes to our customers and consumers worldwide.”
For the 12 months through March, Glucerna nutritional shakes totaled sales of about $120 million through food, drug and mass retailers, Perrigo reported.