COSTA MESA, Calif. – As one of the top performing collections of Petal Fresh SuperFoods for Hair the Color Shield products are antioxidant-loaded to fight off free radicals, chemicals and pollutants that can strip hair and dull color. Launched early 2019 in select Target stores and on Target.com the collection is also available at regional retailers including Boscov’s (Pennsylvania, New York, New Jersey, Delaware, Maryland, Ohio and Connecticut), Raley’s Supermarkets (northern California and northern Nevada) and Save Mart Supermarkets (northern California and northern Nevada) with additional retailers lined up for the upcoming months.

Considered a Clean Beauty brand, all Petal Fresh products are vegan, cruelty-free, gluten-free and does not contain any sulfates, parabens, phthalates, or other harsh chemicals.

Utilizing the antioxidant properties of acai, gogi berry and vitamin C to rid hair of color-stripping free radicals, the Color Shield products protect hair color whether it is color treated or not. The moisturizing properties of macadamia oil help restore lost shine and vibrancy.

Key ingredients in the Color Shield Collection:

1) Organic Superfood – Antioxidant rich Acai combats color-stripping free radicals, chemicals and pollutants that can strip hair and dull color.

2) Supplement – Vitamin C helps stop hair damage and lock in color and prevent color fade.

3) Treatment ingredient – Macadamia Oil infuses the hair shaft to strengthen and smooth, leaving your hair vibrant and soft.

Petal Fresh SuperFoods for Hair Color Shield Shampoo

MSRP: $7

Select Target stores, Target.com, PetalFresh.com

Regional stores including Boscov’s, Raley’s and Save Mart Supermarkets

This sulfate-free and color-safe antioxidant packed shampoo helps combat color-stripping, adds shine and protects against moisture-loss.

How To Apply: Apply to wet hair and massage from roots to ends. Rinse thoroughly. Follow with conditioner.

Petal Fresh SuperFoods for Hair Color Shield Conditioner

MSRP: $7

Select Target stores, Target.com, PetalFresh.com

Regional stores including Boscov’s, Raley’s and Save Mart Supermarkets

This color protecting conditioner nourishes and protects with Acai and Vitamin C while strengthening and smoothing Macadamia Oil will leave hair vibrant and soft.

How To Apply: Apply to clean, wet hair and massage from roots to ends. Rinse thoroughly.

Petal Fresh SuperFoods for Hair Color Shield Leave-In Hair Serum

MSRP: $8

PetalFresh.com

Regional stores including Boscov’s

This leave-in serum features Acai and Gogi berries along with Vitamin C for color-protection and Macadamia Oil for added shine, strength and protection against moisture loss.

How To Apply: Can be used on both wet and dry hair. Apply a coin-sized amount evenly throughout hair, avoiding the root area. Style as desired.