Peters, most recently vice president of market access and reimbursement at Biogen Inc., will oversee Diplomat’s payor and business development strategies, along with sales and pharma account management, and become a member of the specialty pharmacy’s executive leadership team.
“I look forward to meeting industry needs and opening up new opportunities for payors,” Peters commented. “It is a privilege to join this talented leadership team as Diplomat continues to transform and grow in an evolving industry while consistently putting patients first.”
Diplomat said Peters brings deep experience through leadership roles in market access, sales, marketing, pricing and business development.
At Biogen, she led pricing and reimbursement strategies, trade and specialty distribution, contracting, payer marketing and account management. Before coming to Biogen, Peters served as group vice president of managed market sales and account management at Walgreens, where she supervised retail, specialty pharmacy, and health care sales and account management functions across managed care, health systems, and employer and government segments.
“Continuing our focus on solutions and services for payors, we have selected a seasoned health care leader with more than 25 years of experience,” stated Diplomat president Joel Saban. “Robyn has played pivotal roles in driving business growth and developing relationships across the entire supply chain.”
Prior to joining Walgreens, Peters served as vice president of U.S. payers and national accounts, corporate and government customers at Pfizer Inc., leading initiatives to spur innovation and growth with payer customers.
Her roles also have included commercial leadership posts at Boehringer Ingelheim, Schering-Plough and MediFit Corporate Services.
In addition, Peters is a member of the Women Business Leaders of the U.S. Health Care Industry Foundation.