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P&G launches new Crest toothpaste

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CINCINNATI — Procter and Gamble has released new Crest Gum & Enamel Repair, a specially designed toothpaste that focuses on neutralizing plaque bacteria along and below the gum line while also boosting the repair of weakened enamel.

The new Crest Gum & Enamel Repair formula features Advanced Repair Technology that targets the gum line to provide bacterial protection and penetrates the tooth surface, strengthening areas in the enamel where there is weakness. The Enhanced Protection Technology allows consumers to enjoy their favorite treats with a shield of protection that slows cavity-causing attacks and erosion. Together, these mechanisms protect the gum line and tooth enamel, helping to reverse gingivitis and its many affects such as bleeding gums and inflammation.

“We know that gum problems are at the root of some key issues that can affect a person’s oral health,” said Carlos De Jesus, vice president North America oral care, Procter and Gamble. “That’s why we developed Gum & Enamel Repair, so that people could use a toothpaste that not only helps repair weakened enamel, but also helps prevent gingivitis.”

Crest Gum & Enamel Repair is now available in Intensive Clean and Advanced Whitening varieties and can now be found at drugstores, mass retailers and eCommerce sites.


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