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Pharmaprix tabs actress as AIMEZ VOUS ambassador

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MONTREAL — Shoppers Drug Mart’s Pharmaprix store banner in Quebec has signed up actress Sophie Prégent as the ambassador for the chain’s AIMEZ VOUS program promoting women’s health and well-being.

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Sophie Prégent

Pharmaprix said Monday that Aimez VOUS (WE LOVE YOU at Shoppers Drug Mart) supports women’s health initiatives and is part of a three-year, $1 million partnership with Osteoporosis Canada to help build awareness among Pharmaprix customers about how to reduce the risk of osteoporosis and the broken bones it can cause.

The effort also will support continuing education for Pharmaprix pharmacists on how to help patients slow the progression of bone disease through medication, vitamin supplementation and lifestyle changes. Newly created educational resources will be available to customers starting in early 2016.

“I’m very enthusiastic to join the Pharmaprix AIMEZ VOUS program, as the issue of women’s health is something that I care deeply about,” commented Prégent, who is best known for her television, theater and film career. “I know, like so many other women, how our busy lives can distract us from taking care of ourselves. That’s why I’m honored to join forces with Pharmaprix to help make women’s health a priority, because you’re at your best when you love you.”

AIMEZ VOUS will support women’s health initiatives through such events as Pharmaprix AIMEZ VOUS Run for Women, supporting local women’s mental health in 12 communities across Canada this past year, including Montreal and Quebec City; twice-annual Beauty Galas at Pharmaprix, in support of breast cancer screening; and the Growing Women’s Health (formerly Tree of Life) campaign in support of community women’s health programs.

The retailer said that over the past five years, Shoppers Drug Mart and Pharmaprix have raised more than $57 million — including $14 million in Quebec — on behalf of their customers, associate owners and store teams. The funds have benefited more than 1.5 million women, including 400,000 women in Quebec, through local, regional and national women’s health efforts.


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