WEST HILLS, Calif. — Pharmavite announced Monday that it has named Rhonda Hoffman as chief marketing officer. In this role, Hoffman will lead all marketing efforts for Pharmavite, including brand development, consumer insights, advertising and organization development.

“We’re thrilled to announce Rhonda Hoffman as our new Chief Marketing Officer and firmly believe that she has the skills and experience to bring our marketing efforts to the next level,” said Jeff Boutelle, chief executive officer at Pharmavite. “Our industry is going through rapid transformation and Rhonda’s appointment comes at the perfect time as Pharmavite prepares to unleash a wave of innovation that will meet the needs of consumers in new and exciting ways.”

Hoffman joins Pharmavite from Elanco Animal Health, where she was responsible for a comprehensive multi-billion dollar brand portfolio. Her previous roles include General Manager, Consumer Products at Cardinal Health and General Manager, U.S. Pediatric Nutrition at Abbott, where she spent nearly a decade in strategy and marketing-focused leadership roles overseeing recognized brands such as Similac, Pedialyte and PediaSure.

In addition, Hoffman launched Vrios, a global innovation and marketing strategy consultancy for health and wellness, vitamins and supplements and beauty/personal care companies. She received a Master of Business Administration from The Ohio State University.