STAMFORD, Conn. – Philips Sonicare launches the new Philips Sonicare ProtectiveClean toothbrush range, its newest electric toothbrushes designed for users who want an effective, yet gentle clean. Featuring unique pressure sensors, Philips Sonicare ProtectiveClean offers three models that alert users when they are applying too much pressure, for a brushing experience that delivers healthier gums, cleaner teeth and a whiter smile.

Philips Sonicare ProtectiveClean is said to be designed to address consumer concerns that brushing with their existing toothbrush could be damaging their teeth and gums in the process. Further, the three models in the range allow users to choose a model that helps address their specific oral healthcare needs:

• Philips Sonicare ProtectiveClean 4100 with Optimal Plaque Control brush head is designed to remove up to seven times more plaque than a manual toothbrush1

• Philips Sonicare ProtectiveClean 5100 with Optimal Gum Care brush head is designed to improve gum health by up to 100%

• Philips Sonicare ProtectiveClean 6100 with DiamondClean brush head is designed to remove up to 100% more stains for whiter teeth in only one week3

Each model features advanced sonic technology, with 31,000 brushstrokes per minute. Philips Sonicare’s unique sonic sweeping motion is carefully calibrated to create gentle microbubbles that reach deep between teeth to provide an exceptional clean feeling.

“At Philips Sonicare, we believe there is always a way to make life better, and that includes offering new, innovative products in our portfolio,” said Alexander Harris, senior marketing director, Philips Oral Healthcare. “We understand that consumers want to protect their teeth and gums, while also achieving an exceptional clean in between dental visits. With this new innovation, we are able to provide an effective, at- home solution that can also be easily used on the go.”

All three brush heads – Optimal Plaque Control, Optimal Gum Care and DiamondClean – now feature new BrushSync technology, to notify users with a light on the handle when it’s time to swap out their brush head for maximum efficacy. A built-in microchip in the handle connects automatically with the brush head to select the optimal cleaning mode and intensity setting. For consumers who prefer a further customized brushing experience, Philips Sonicare ProtectiveClean 5100 and 6100 include three cleaning modes: Clean, Gum Care and White. Philips Sonicare ProtectiveClean 6100 is also equipped with three intensity settings.

Philips Sonicare ProtectiveClean 4100 Plaque Control ($69.99), Philips Sonicare ProtectiveClean 5100 Gum Health ($89.99) and Philips Sonicare ProtectiveClean 6100 Whitening ($129.99) are now available in various colors on Philips.com and Amazon.com, as well as major retailers. Philips Sonicare ProtectiveClean 5100 and 6100 models also include a travel case so users can keep their toothbrush fully charged for an effective, yet gentle clean on the go.