Lupin 2024

Piping Rock unveils Pink brand

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RONKONKOMA, N.Y. — Vitamins and supplements by women for women with a cause. That’s the goal of Pink, a new brand developed by a team of passionate, wellness-focused women at Piping Rock Health Products designed to empower the wellness goals of today’s women. This purpose-driven brand is said to put women’s health at the forefront by delivering high-quality nutritional products to help her get up and go, empower her inner beauty and simply be well. With the belief that empowered women empower others, Pink is committed to supporting varying needs of women, youth and families by donating a portion of sales to charity.

“We created this brand for women to help empower their daily lives — and who better than to create it than women. Women, including myself, are constantly on the go, often with the weight of the world on our backs. When we’re asked to move mountains, we just do it,” said Kimberly Vigliante, mom of three young children and the senior vice president of wholesale sales and marketing at Piping Rock. “Pink is for every woman, everywhere — quality health and wellness products truly tailored for each woman’s needs that will work for her so they can keep showing the world what they can accomplish and be their true self.”

She added that Pink promises to deliver GMO-free, gluten-free vitamins and supplements with delicious forms, on-trend ingredients and innovative packaging for women on the go. “You won’t find any typical vitamin bottles with Pink. The satin-feel label, simple yet sleek packaging design and empowering color swatches are sure to lift any mood and get her on the move to face what the day brings,” said Vigliante.

Pink will hit store shelves in March.

For the most up to date information on the launch of Pink, join their email list at



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