NEW YORK — PLMA’s 2022 “Lunch and Learn” speaker series continues Feb. 24 with a presentation from Kerry about its research on the private label consumer and strategies for new product development.
The live online presentation will be held for one hour at 12:30 p.m. ET and will feature two Kerry executives: Elizabeth Horvath, Vice President of Marketing, and Sarah Miller, Marketing Insights Manager. They will reveal Kerry’s private label consumer research identifying two key private label consumer groups: practical traditionalists and adventure seekers. The session will explore the distinct attitudes of each group and strategies for new product development across food and beverage categories.
Kerry’s new Online Product Development Simulator interactive tool will also be discussed.
“Our exclusive Lunch and Learn presentation by Kerry will outline store brand food and beverage innovation with taste and nutrition solutions,” said PLMA President Peggy Davies.
This is one of a series of PLMA Lunch and Learn online professional development events planned for 2022. The first was held in January with a presentation from IRI. Another session will be held April 28. For Lunch and Learn registration information, please contact [email protected]. Registration is free for PLMA members and retailers.
Other upcoming PLMA events:
- “PLMA Global” online private label trade show, March 28-31
- PLMA’s “World of Private Label” in-person trade show, Amsterdam, May 31-June 1
- PLMA’s Private Label Trade Show, Chicago, Nov. 13-15