POLAND SPRING, Maine — Sparkling water enthusiasts can now enjoy flavorful new fizzy experiences made from 100% natural Maine spring water, thanks to Nestlé’s expansion of their line of Poland Spring flavored sparkling waters. The brand has officially introduced its expanded line-up, which includes six new flavors that meet consumers’ demand for exciting bubbly options and alternatives to sugary beverages.
The innovative new Poland Spring Sparkling varieties feature unique flavor profiles that tap into trending tastes. New flavors include: Ruby Red Grapefruit, Lemon Ginger, White Peach Ginger, Blood Orange Hibiscus, Orange Mangoand Vanilla Flavor Twist. In fact, a growing appeal for floral flavors among consumers landed hibiscus as 2019’s “flavor of the year,” while lemon and grapefruit are among the top three sought-after sparkling flavors.
Poland Spring Sparkling is made from 100% natural spring water from Maine, real fruit flavors and refreshing bubbles, reflecting the brand’s commitment to using simple ingredients. Because it’s what’s on the inside that counts and not the hype around it, the real Maine spring water inside Poland Spring Sparkling distinguishes it from other bubbly brands and underscores the brand’s deep connection to the local source.
“After the incredibly positive response to the 2018 relaunch of Poland Spring Sparkling, we are excited to maintain momentum with new flavor options,” said Yumiko Clevenger-Lee, vice president and chief marketing officer of Nestlé Waters North America. “As we continue to expand our portfolio of unique and healthy sparkling offerings, our core focus remains unchanged and unmatched; simple ingredients starting with the 100% natural spring water Poland Spring has been known for since 1845.”
The six newest flavors add to the existing line of refreshing Poland Spring sparkling flavors, which also includes: Lively Lemon, Lemon Lime, Zesty Lime, Orange, Triple Berry, Summer Strawberry, Raspberry Lime, Black Cherry, Pomegranate Lemonade, and Simply Bubbles. All Poland Spring Sparkling offerings are sugar-free, calorie-free and contain no sweeteners or colors.
To support the launch of its new expanded flavor line, Poland Spring Sparkling is rolling out an online campaign in the upcoming weeks that will run in digital and on social channels. Creative assets will lean into nature and highlight the brand’s key differentiators – the 100% natural spring water, natural flavors, refreshing bubbles, and great taste.
New Poland Spring Sparkling will be available later this month in a mix of three bottle sizes – 20 ounce, 1 liter, and .5 liter (8 packs) – as well as 12-ounce cans (8 packs). The waters can be found in-store at supermarkets, club, convenience and chain drug stores in the Northeast region. The products are also available for purchase and delivery through ReadyRefresh by Nestlé as well as on Amazon, FreshDirect and Walmart.com. For more information about Poland Spring Sparkling, visit https://www.polandspring.com/sparkling-water.