Polaroid celebrates instant photography at CES 2019

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LAS VEGAS — At CES 2019, Polaroid is celebrating the nostalgic charm of analog instant photography, while embracing the potential of the digital world by giving guests the opportunity to experience firsthand the creative new Polaroid OneStep+, the latest analog instant camera from Polaroid Originals. The Polaroid OneStep+ will highlight a lineup of the latest consumer electronics offerings from the Polaroid brand in booth #16615 located in Central Hall January 8-11.

“Polaroid analog instant photography made its return to CES last year for the brand’s 80 anniversary with the launch of Polaroid Originals and the Polaroid OneStep 2. This year, we’re excited to share the next evolution in instant analog photography, the Polaroid OneStep+,” said Oskar Smolokowski, chief executive officer of Polaroid BV. “The camera is the perfect embodiment of the Polaroid brand, combining the classic appeal of instant photography with innovative technology, allowing users to unlock their creativity. We’re excited to offer visitors the opportunity to experience the magic of the camera alongside new, easy-to-use products that make the latest technologies accessible to users all over the world.”

Visitors to the Polaroid booth will discover more ways to explore, create and play with instant photography with the Polaroid OneStep+. The analog instant camera will come to life at this year’s show with in-booth experiences showcasing the product’s unique and creative features, including double exposure, light painting, noise trigger and more. All of these features on the Polaroid OneStep+ can be accessed using the Polaroid Originals smartphone app, which allows users to connect their camera to a mobile device. Attendees will also have the chance to have their picture taken on the latest color and black & white Polaroid Originals film and experience various film photography techniques like emulsion lifts.

Also on display in the booth will be the latest Polaroid instant digital camera and printer, the Polaroid Mint collection. Comprised of the Polaroid Mint instant digital camera and Polaroid Mint instant digital pocket printer, the line simplifies instant digital printing with a sleek and modern design and latest technology for faster, more powerful printing capabilities in a slimmer format. Both products use the revolutionary ZINK Zero Ink printing technology which uses heat to produce full-color, high quality, long-lasting and smudge-proof 2″ x 3″ photos that can be printed with or without the Polaroid Classic Border.

Polaroid has always believed in making the latest technologies accessible to all consumers and the brand continues that proud tradition in 2019.



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