LAKEVILLE, Minn. — Post Consumer Brands is teaming up with Second Harvest Heartland to help curb hunger in local Minnesota communities. For every goal scored at the Target USA Cup youth soccer tournament, of which Post Cereals is a sponsor, Post will donate 25 boxes of cereal to Second Harvest Heartland, up to 125,000 boxes.
“Post Cereals has a long history of supporting Second Harvest Heartland and its efforts to help feed families in need,” said Roxanne Bernstein, chief marketing officer of Post Consumer Brands. “As a sponsor of the Target USACup, we thought this would be a great way to raise awareness of the issue of hunger in our communities and engage soccer families in kicking hunger.”
“Second Harvest Heartland is thrilled to partner with Post Cereals to help food shelves and food pantries distribute more nutritious food to the 1 in 11 families experiencing hunger in our communities,” said Allison O’Toole, chief executive officer, Second Harvest Heartland. “We are immensely grateful for generous partners like Post Cereals who help us move closer to our goal of ending hunger in Minnesota.”
Post Cereals also has a presence on-site at the Target USA Cup tournament throughout the week. Highlights of the activation include sampling a variety of Post brands, like Honey Bunches of Oats, Golden Crisp and Pebbles, plus a giant cereal bowl photo opportunity and a goal where youth can practice shooting. Participants are encouraged to celebrate their goals by tagging #KickItWithPost on social media.